Nurturing Existing Customer Relationships

Written By

1st July 2020

It is vital now to look after your existing customers, even more so than ever before.

They will be feeling the same insecurities and fears as you. Whatever you can do to help and support will be appreciated.

Do this well and you will be rewarded with loyalty in return; this is an opportunity to turn existing customers into lifetime customers.

Other companies in your market will almost certainly not be doing this!


Communicate, communicate, communicate. Deliver frequent, positive and personal communications across multiple media channels. Even something as simple as a text or call to see how they’re doing will be much appreciated

Deliver great customer service – go over and above what you would normally do

Offer great free advice that will help your customers’ businesses; maybe provide guidance on something related to your business or theirs

Be inspirational and passionate about your business

Take care of people – how you manage relationships will really matter

Keep marketing and selling but add exceptional value – empathise with your customers and ensure the tone of language is appropriate





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